If you know exactly what you’re doing, you can create a blog that gets more than 100,000 visitors a month in less than a year – from scratch.
Chances are, though, you don’t know exactly what you need to do to achieve that, but that’s okay.
The fact that you are here and ready to learn means that one day, you will know what you need to do to create a completely stable business from your blog.
Another factor is the amount of time it takes. Some of you can build a thriving blog in a year, while others can take two, three, or five years.
During this visit, your blog will improve in the following ways:
1. Define your niche
This is the first step – a step in which many blog owners fail. It is important to know who will benefit from your content.
In other words: who do you want to serve?
You do not need to know how to do it right now. The products you will make, the content you will create, and your methods of generating traffic are not yet important. The audience you want to help will come first.
You need to be able to say what kind of people you are trying to serve and be as specific as possible. It’s better to be clear than usual as you can always expand later.
For example, you may want to work for office workers who want to learn how to eat healthy at work.
Here are 124 niche lessons, both good and bad.
2. Create a reader persona
Now that you know the people you want to work for, you need to learn more about them.
To create content that really helps them, you need to understand who they are, how they act, and what they do with it.
You can learn about your target audience in many ways, for example:
- conversations between people
- People sites like Alexa and SEMrush
- At the end of your research, you should know your target audience:
You can give your student a name. Note that all of this should be clarified as much as possible. For example, 25-35 years old is not age, distance. Choose one year that accurately describes your ideal student.
Finally, you need to have one person in mind to write to. This will help you create content that resonates with your readers.
3. Discover where your readers hang out
Before you can even try to draw your target audience to your blog, you need to find out where they are spending their time.
Note that for some filters, you may need to be offline and attend meetings or local meetings to connect with your target audience and find them on your site.
First, find the most popular blogs in your niche. The simplest way to do this is through Googling “top [your niche general] blogs.”
Create a spreadsheet to track these sites. In one column, indicate whether the blog allows comments, and in another, if it allows guest posts. Checking out guest posts, Google “[domain name] guest posts.” Go through any great blog list, and visit each one individually. See high traffic signals like a few comments on each blog post or multiple public shares.
Add the best in your list. You want to identify blogs that your reader is visiting in order to eventually submit them to your site. Ideally, you want to identify as many as possible, but at least 50. If you have trouble finding that out, think more, for example, “The best health sites” instead of healthy eating sites.
After blogs, it’s time to look for forums in your niche. Also, search for your “[common niche] + forum,” and look for results in the first few pages.
If you find the forums you believe your regular visitors to, record them in the sidebar of your spreadsheet. Note the number of members, or active members, to indicate function and preferences.
Forums are usually not large enough to be used as the main traffic plan at any time, but they can help you improve your student’s persona and can be used for specific promotional strategies.
The core of your first traffic plan should be to send visitors. The most common areas your target audience may have are other blogs (in many niches).
You need to find popular blogs with a large audience. A small portion of this audience will be your target audience. You can then try to get these readers to sign up for your site through guest posts. Guest posting is an important strategy for blogs of all sizes.
One common mistake people can make is to try to write any visitor posts that you think will be popular on the site. However, even if guest posts are popular and send you more subscribers, they may not be the right ones you want to build your blog and business around.
Instead, find a topic that you think will do well for the blog you are posting as visitors, but direct it to your intended reader.
For example, if I were writing a guest post on Forbes (which I always do), I wouldn’t be writing a standard article on the current state of the economy. While it may be popular, I prefer to write a less popular article on how recent economic problems affect your business marketing plan, or something related to those lines.
Always remember that your goal in this section is to find that small group of 100 true followers and take them to your site. Heha their attention first and foremost before considering other traffic source audiences.
5. Develop social media presence
Lastly, you have to deal with social media.
Popular social media platforms have many boats, and the most popular – Facebook and Twitter – probably have your audience.
The problem is that any good communication strategy takes time to work. If you are going to use social media, you should be ready to use the platform you have chosen for months before you start paying with a reputable street.
If you really intend to use social media to drive traffic to your site, you can speed up using paid traffic. As I have shown in restaurant case studies, paid ads on Facebook are cheap and can help you build an authorized page faster.
I do not recommend using social media as a major street strategy unless you are determined to continue investing in it. However, you can still point to one or two channels to start building while focusing on other ways to generate traffic.
What about SEO?
If you are not sure, you know how much I love SEO and benefit from it. But apart from building authoritative links when you get the chance, you shouldn’t focus too much on it at first.
Gaining the authority and trust of search engines takes several months to publish high quality content. You should start to see real search traffic after about a year, and this is where you can transfer most of your focus to SEO.
6. Attracting swarms of fans—scaling up
Now that you know exactly what your audience needs help with and what they want, it’s time to kick off your traffic growth efforts.
Although you will be growing much faster than you did last time, this will take time again.
In the meantime, you have some traffic and a good idea for your target audience. Your biggest challenge is now starting to create great content every now and then. Moreover, your time is still limited.
7. Start considering monetization
Traffic is good, but the ultimate goal should always be to generate revenue.
If you are selling a service, e.g., by providing consultation, you can do this in advance without any problems. It does not take much time to create a simple landing page. Add a link to it in your menu, and drop it in your emails to subscribers where appropriate.
The long-term goal of your blog would be to sell the product. If you already have a product, you can start selling it at this stage and invest some time in improving your conversion rate.
If you don’t have a product, now is a good time to start paying attention to the big pains of your audience so you can create a product around them. Most products take months to design, so the more you plan ahead, the better.
8. Maintain your position on the Golden Throne
At this point, you have a full-fledged business.
Your blog should be productive enough that you can focus on it to the fullest. This is a category that Quick Sprout has had for some time.
In some niches, you will reach this point faster than others, because of your specific audience and the size of your market.
But if you live in your success, you will lose it. Your business is almost always in a state of growth or decline. Clearly, it is better to focus on growth than to allow the results of your hard work to fade.
Your biggest challenge right now is to continue to produce high quality work in the form of blog content and products. Plus, you still have time to take advantage of every opportunity you can now.
The good thing about having a reasonable amount of income is that you no longer have to do things you don’t enjoy. Almost all the boring parts of blog use are automated, either with a paid tool or an employee / freelancer.
Most employment should be for a specific job. If you are hiring someone, do not leave him or her alone.
You need to create easy-to-follow programs that outline what you would like your employees to do each step. Although initial training will take time, over time, it will save you from wasting time correcting mistakes and changing their work habits to suit your own.
No, I never forgot about SEO. At the moment, your domain has a strong amount of authority and trust, and you should be seeing a large amount of live traffic from search engines.
In the meantime, there are three things you must do:
- Measure the composition of your blog with the right flow.
- Review the old content, and see if you can prepare better words.
- Strategically, include keywords in your future content.
If you do not have knowledge of SEO, you can always hire an expert who will help you, as you are now generating money.
The purpose of this post was to give you a clear overview of how a blog-based business grows over time.
Growing a successful blog is not something that can be done quickly.
I hope you will come out of this that if you use the right strategies at the right time, you will skillfully grow your blog and take speculation and luck in the equation.
As a final note, never stop reading about your readers and try to help them. Even though this blog has gone through the first stages, I’m still learning how I can help you better every day with your comments, emails, and viewing habits.