By 2020, content marketing and SEO will be hitting some amazing high notes. We look forward to a brighter future for more useful, and amazing content that is in line with user preferences, and search requirements. Content gets better because we get smarter about how we design, research, implement, and publish it. Content marketing as a whole is no longer a type of marketing test, but a proven strategy that can work wonders for any product.
With that exciting news in hand, what’s next for 2020? Let’s go inside.
1. THE FOLLOWING LOOK AT THE CONTENT LEVEL
Forward-forward platforms will continue to be in vogue in 2020. From entertainment to communication, people are immersed in the power of powerful or interactive images. During the next generation of adults, the visual media is dominated. Instagram, YouTube, and Snapchat are the most popular platforms where teens live, according to Pew Research.
For adults, YouTube is a widely used platform, including Facebook. So far, content views will be the most exciting by 2020. For example, did you know that you can create your own unpopular virtual reality filters (AR) and Snapchat lenses?
Another trend: Create your own GIFs from a video clip with Giphy. Instead of drawing a GIF response from your favorite movie, TV show, or character, you can now create your own GIF. The possibilities are endless.
By 2020, we will definitely see more marketers take advantage of powerful, customizable images, with the names of their content.
2. VIDEO CONTENT AND STORYTELLING
In 2019, the video was a big one. With YouTube’s popularity, dynamic images, and AR, it’s no surprise that video and video content content will continue to rise by 2020. For example, in 2018, 85% of U.S. Internet users They watch video content every month on any of their devices.
• Some 56% 25-25 year olds and 54% 35-44 year olds want to see more video content from the products they support, according to a HubSpot survey of more than 3,000 consumers.
Also, video is a form of content that 62% of consumers say eat well. That means they pay more attention than their minds wander. What does all this mean for advertisers? As consumers’ habits and preferences continue to evoke content in the video, we must continue or leave it in the dust.
After all, what separates effective video content from items that get five full views is the quality of storytelling. You must be able to engage students in any way, including video. If you can tell the good news, you are in the middle of it.
3. UPDATING YOUR E-A-T
In August 2019, Google published a blog on Webmaster Central with reminders of its key updates and what to do about it. Specifically, the blog recommends an action most of us have already taken: Read / understand the guidelines for Search Quality Rater and E-A-T (Professionalism, Accreditation, Reliability).
The fact that Google pointed directly to this source and chose E-A-T is a great suggestion. We all need to focus on demonstrating the professionalism, authority, and trust of our content. That applies to both websites as the product of a particular product or organization, with individual authors writing content for those websites.
How do you prove your ET-A?
- By accessing links or references to other authoritative websites.
- By providing E-A-T information on your site, including history and information on your page and author pages.
- Linking to authorized sources to support statistics, data, and facts in content.
- Update your site and content regularly with relevant, accurate, current information.
In addition, your content should stand out. Well-designed, user-friendly, purposeful E-A-T content cannot be lost. To learn more about E-A-T, this article by Marie Haynes is a must see.
4. BETTER, MORE MEANINGFUL CONTENT THAN EVER
Moving on from the 2019 trends, the need for stellar, meaningful content does not stop as we enter 2020.
Many creators and marketers understand the need for high quality content:
- 90% successful content marketers put the needs of their audience ahead of their promotional message, according to a B2B report by Content Marketing Institute.
- A content marketing area where spending has increased significantly from 2018-2019 was content creation.
In fact, competing keyword terms will be very difficult when everyone presents their A-game.
That means we will see the following by 2020 from products of all sizes:
- A better understanding of what the audience needs from the search results of a given keyword.
- Best writing for the audience, in line with the tone and product style.
- Better research, including current statistics and data from reputable sources.
- Extra depth and in-depth examination of topics.
- Better views, such as iconic images, infographics, and custom blog images.
While it will be difficult to rate, most people will create better content. That means a few of us will add to the garbage of content. I call that a winner.
5. ULTRA-TARGETED, CUSTOMER CONTENT FIRST
Prioritizing customer information needs above sales messages has been one of the determining factors for successful vendors for 2018-2019, as we have seen in the CMI report for 2019 B2B.
The most successful 90% said they do this. They understand that building trust with an audience begins with providing guidance, help, information, or entertainment without interruption. In addition, the best content that strikes the user’s needs in bulls is the type that will rank # 1 with Google. This will become a trend by 2020, too, because it works.
How do you find out what your different audiences need for your content?
Research, Asking questions, Community engagement, Finding out who are they.
Once you get to know them closely, you can create content that speaks to them at a deeper level. In short, that content is highly targeted at ultra. It puts the audience first – in some cases, the niche-niche audience and binds to their users’ search intentions. It works on purpose and fulfills the need for information. That’s the kind of content that Google puts first, and that’s what we need to focus on in the future.
6. VOICE ACTIVATED CONTENT
Voice content strategy is no longer optional: smart speaker reception grew by 38.9% last year, and 26.2% of all U.S. adults They were able to access the smart speaker.
Introducing voice-enabled voice activated content to clients opens a new way of sharing. It is an opportunity to explore an expensive and often encountered website, as well as forums on social media that desperately need advertising budgets to reach customers.
By 2019, most of the voice-generated content we created for clients was based on information and support. As consumers become more comfortable using smart speakers in more complex interactions, driven by the API in 2020, we will add layers of clarity and nuance to what we do with voice-enabled content. Get to the bottom of this with these 2020 voice content styles.
7. B2C BEHAVIOR CONTINUE TO TOUCH B2B EXPECTATIONS
According to Accenture, 61% of all B2B transactions start online, with 51% of customers turning to social media for the first survey.B2C’s behavior continues to affect B2B expectations. Even B2B decision-making is heavily influenced by social media content. Even B2B decision-making is heavily influenced by social media content.
From social media to interviews to the unpopularity of taxpayers we see on mobile and more, touch zones that appear to be B2C traditionally will be very difficult for B2B, given the complexity of the B2B purchase decision. By taking advantage of the opportunities in these touch components, B2B products will gain a competitive advantage.
8. CONTINUOUS EXPANSION OF APPLICATIONS MESSAGES
Messaging apps will continue to expand by 2020, which will include more “content” features.
Apps come with a host of new opportunities (and challenges) for advertisers. Award: billions of users working each month, including the beloved buyers of Millennial and Generation Z.
With over 3 billion users spending a lot of time and sharing emotions in messaging apps, think about how messaging apps will affect your content strategy and results with the rise of the black community.
9. AUGMENTED REALITY
By 2022, there will be 3.5B augmented reality (AR) users worldwide rated (44% of the population) and a nearly $ 15B payout made by AR ads on social media.
What is the unpopularity of taxpayers? The real dislike of taxpayers we see is the accumulation of information in the real world, which allows users to see objects or details while viewing real objects. If you’ve ever played Snapchat lenses to take a selfie or seen a sci-fi movie where a soldier can see the information inside his or her visor, you get a general idea.
The increase in AR in our lives will only increase from here. For smart retailers, there are already opportunities. Take a deeper look at AR in these three ways you should know.
10. NO MORE RANDOM CONTENT ACTIONS
By 2020, think of it as a TV network and STOP random actions of inactive content.
Instead of constantly updating the wheel, create smaller content, but make each piece of content you create more efficient. Our content marketing customers have used this approach, and I think more companies will also be in 2020.
What does this mean? You need to give your audience a chance to find your content on their favorite channel and format and bring it to them in a consistent stream for some time. You can’t just post an article and expect to lead a contact with you.
Think about it. The most effective marketing and advertising is done over time. It takes about 7 appearances for the ad to show the entry and about 5 pull emails to warm the tracks. That’s why you see the same ads over and over again.
11. CUSTOMER TRAVEL MAP
One of the most common questions I get from potential and new customers is about mapping the customer journey: how to build them, how to improve them, and how to tie them to your content plan.
According to a study by Altimeter, 73% of B2B companies claim to have developed a digital customer travel map, compared to 55% by B2C and 56% by B2G companies.
The trend we will continue to see is growing by 2020, and, if you have not already done so, here are a few great tips to start with a customer travel map.
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