One of the most common questions we ask in big business is: “How do I know if my company needs a new website?”
This is a critical question because your website is the digital face of your business and can be one of your best sources of revenue and sales. At Hycorve, we look at a variety of factors to help determine if a business needs a website redesign or not and list of our 9 features below!
1. Your website is not responding to mobile phones.
Firstly it is Worse, if you are not sure what the mobile response is. You want to make sure your website is designed to fit all devices so that you can provide a consistent user experience without sacrificing results.
80% of online users by 2019 used mobile devices when searching the internet. Additionally, if your website is not built for mobile you will see a significant decrease in your search engine rankings or you may not be ranked at all. If you are interested in learning more about the impact of your website’s impact on your search engine rankings, you should speak to a professional immediately.
2. You know that SEO is important, but you don’t know how it can work for you.
If you do not know how to use Search Engine Optimization tools, this is a sign that you need help. SEO is an important part of an effective and efficient online strategy. Search engines, like Google, use algorithms that measure multiple methods on your website when deciding where to place you in search results. Some of the factors that affect your SEO include keyword selection, website content, mobile friendliness, internal and external links, search alignment, site layout, location and overall quality (upload speed, duplicate pages, broken links, etc.
If you can’t find your website online, how do you expect your customers to find it? If you have trouble finding your website online, without typing in your business name, that means there is plenty of room to use it. Search Engine Optimization (SEO) is an important website practice that makes it easier for search engines, like Google, to find you. There are many procedures and strategies online, which will affect the SEO of your website. Being able to use and practice these skills effectively will greatly improve your online presence.
3. Your website is not crowded.
If your website has very little or no traffic, that is a clear indication that you need to adjust your current website strategy. Even in the most densely populated industries, there are always opportunities to improve your standards by trying new keywords and increasing links. A little help from SEO experts can go a long way.
Sure, there are many places where you can go online to learn about setting up SEO for your website, but how long should you have to be an SEO expert? Creating a great SEO strategy for your business is a complex process. You need to make sure that your content development, website design, and overall product story work together to engage audiences. If you feel that continuous SEO planning and retention is out of your comfort zone, you will need help.
4. Visitors to your website do not pass on your home page.
If your website has a high rate of hits, your visitors click the “back” button to leave your site, close the tab, or go to sleep. In any case, your website does not appeal to them due to a few factors:
1. The keywords your audience is looking for do not match your content.
2. Your content and messaging are confusing or difficult to understand.
3. Your website is hard to use.
4. You do not have the appropriate CTAs (Action Calls)
5. Your website attracts inappropriate traffic.
Whatever the reason, if your website visitors don’t match the landing page, now is a good time for a general website review.
5. Your website is not always updated.
Regular updates help search engines understand that you have an active website with relevant content. If your website does not have rich keyword content, a regularly updated blog, and constant updates, you will likely see a drop in traffic that will affect your search engine rankings. If you’re unsure about the type of content you need to add to your website, how you edit or add pages, or you don’t even have time to manage the blog, you may need to talk to an expert to get you on track.
6. Your website has 404 error pages.
You may have seen these messages in the past when you visited a link or webpage and saw the message that the URL no longer exists. This is because the page has been moved or deleted. This can be annoying and frustrating for visitors who are wandering around your website and looking for information. Search engines like Google do not like 404 errors. This will be reflected on the search engine results page (SERP) with the lowest level. 404 error message updates and broken links should be a regular part of your website maintenance plan.
7. Your website was designed by you.
This may be the first important step in establishing your first online presence, but successful companies understand how their website can be used as an effective business productivity tool. Moreover a well-designed website will help you drive more traffic, improve user experience, and bring new leads for your business. Above all, If your website doesn’t look professional, you may be turning away from important customers.
Professional web designers do not simply create a beautiful website. They understand the psychology behind how a user behaves when they come to your website. Therefore, there are chances that if you are busy with the day-to-day running of your business, you do not have the time or expertise to manage your website properly and all the other good performance required.
8. Your website does not have an online marketing plan.
Although your online marketing strategy is not complicated, this is still something that needs careful consideration. Start by asking yourself the following questions:
1. Firstly, What is the goal of your website?
2. What do you want your customers and prospects to do when they come to your website?
3. How will the user experience guide the customer to achieve the desired result?
4. Why should they care?
5. Moreover, how do you get them to your website?
However If these questions are not keeping you up at night, maybe they should be. However, Website design, blogging, social media, email marketing, reputation management, and the initial and continuous improvement of your SEO, all things that need to be considered in your online marketing plan. Many of these marketing channels can be made for free, but it can be difficult if you try to control yourself. And you do not want to be involved with many vendors in order to understand what works and what doesn’t. Without a plan to gain new customers, continue to retain customers, and convert online traffic, your website may not work as you expect.
9. You are not sure who your eligible customers are.
If you don’t have a good idea of who your best customers are, you probably should. This will not only help you create better content to engage with them, you will also be able to add other things like promotions and videos to better communicate with them. This will help your website and business to stay on top of keeping people coming back.
In other words, your website should have an impact on your business. Although if any of the above 9 signs apply to you, you may be able to benefit from some help with your website. Making the decision to renew your online presence can be one of the most important decisions you will ever make for your business.
Book Your Website Relocation Website Today!
Has your website fallen under one of the above categories? If so, it’s time to reschedule the website consultation with our Digital Marketing Strategist hyCorve. Therefore BOOK A CALL WITH hyCorve to start a conversation!