Instagram verification is how you demonstrate that the authentic presence of a prominent public figure, celebrity, or international brand is your Instagram account. You’ve already seen loads of badges around for authentication. The little blue checkmarks, as with Twitter, Facebook, and, yes, Tinder. They are intended to show that the site has verified the account in question is reliable, or at least who they are.
It’s easy to see why badges for identification are also a prized sign of rank. They are uncommon, and exclusivity offers a certain amount of reputation, which may or may not contribute to better participation. That said, Instagram makes it clear that the Instagram algorithm does not have preferential treatment. For example, for checking accounts (just like corporate accounts). In other words, if it is true that authenticated accounts on average gain greater engagement. It is because they publish great content that is relevant to their audiences.
Eligibility for Instagram Verification
You must stick to the Terms of Service and Community Guidelines for the Platform. Consequently, each of these conditions must be met by your account for Instagram verification:
Authentic: are you an actual person, a registered company, or a product line? You can’t be a page of a meme or a fan profile.
Distinctive: Instagram can be checked for only one account per person or company, with deviations for language-specific profiles.
Public: private accounts on Instagram are not allowed to apply for Instagram verification.
Complete: do you have a full bio, a photo on your profile, and at minimum one post?
Note: this is where things become arbitrary, however, a notable name is described by Instagram as one that is “well-known” and “highly sought after.”
Steps for Achieving Instagram Verification Badge
- Navigate to your profile.
- From the top right corner, click on the ‘Hamburger’ icon.
- Choose the ‘Settings’ option.
- After that, select ‘Account’.
- Click on the ‘Request Verification’ option.
- Fill in the form for the submission.
The legal name for you
Your name for “known as” or working (if applicable)
- Choose your field or sector (for example: blogger/influencer, sports, news/media, company/brand/organization, etc.)
- You will need a picture of your official government ID to be submitted. That may be a driver’s license or passport for individuals. For corporations, a utility bill, the registration articles, or tax filings would do.
- Click ‘Send’.
As per Instagram, you will receive a response on your notification section after their team reviews your submission. Instagram is very transparent because of historic and contemporary problems with fraudsters that they would never contact you, ask for money, or otherwise reach out. As a result, you can obtain a clear yes or no for Instagram verification within a couple of days or a week. No clarification or reviews.
Things to Remember Before applying for Instagram Verification
Don’t attempt to purchase a badge for Instagram verification
First of all, we’re going to get this one out of the way: the guy in your comments who claims that his friend is working for Instagram? Do not give him money, please. The same goes with every app or random account promising “full refunds” from third parties. In the same vein, an account that DMs you because they choose to sell their badge to you because they no longer “need it.”
In your Instagram bio, remove any cross-platform connections
Some might call a somewhat petty move (we would never attempt), Instagram maintains that authenticated accounts in their Instagram profiles should not have so-called “add me” ties to other social media platforms. You may provide links to your website, landing pages, or other online resources and don’t connect to your YouTube or Twitter account at all.
On the other hand, Instagram specifically allows you to connect to your Instagram account from your Facebook page to help prove your reliability. Only if you have a blue checkmark on your Facebook profile, however, not on your Instagram account.
Apply when you have your head in the game
Google the name of your company. Has your brand been highlighted in different outlets of news? Have they picked up a new press release or white paper? In a big foreign journal, do you have a sound bite or a profile? Definitely, paid or promotional material does not count.
If PR has so far not been a focus for your brand, you may have a tougher time proving how “remarkable” you are. Instagram does its own analysis, so it’s essential to make sure your news is above the fold and challenging to overlook, particularly since there’s no place to send your evidence.
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