If you provide online services or products, whether it is just a single service or tens of thousands of products, there are dozens of ways to tweak your website and digital marketing strategies to maximize productivity so you can make more sales online, we are sharing a list of tips which you can implement right away. Some of these tips focus on specific strategies you can implement later.
Quick Story: So I have been in this Digital Marketing industry for about 2 years now, even when I was just a noob I used to scratch my head looking at my seniors promising Clients Big opportunities from updating Websites and posting Ads on Facebook or Google. Let’s be honest and say Posting Ads just Doesn’t Work how Digital MArketers Promise their Client so what’s the way How to Sell More Products & Services Online, you ask?
Here are 7 ways you can Sell More Products & Services Online:
Target Lookalike Audiences on Facebook.
One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the targeting of lookalike audiences.
Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database.
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Get Rid of Your Landing Pages.
we’re not advocating for eliminating landing pages unnecessarily, but rather optimizing your online ads to align with how many consumers actually browse the Web and shop online.
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Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. Most people don’t want to spend several minutes browsing pages on their mobile device – they simply want to get in touch with your business.
Make Get More Ad Clicks with Ad Extensions.
If you’re selling stuff online, ad extensions are a no-brainer – this feature (available in both AdWords and Bing) allows you to make your ad bigger with more places to click. And it doesn’t cost any extra! AND it increases your ad’s click-through rate! Amazing, right?
Start a Blog.
starting a blog presents you with a handful of opportunities. First, the attention of search engines is directed to a constantly topped blog with fresh information, which allows you to not only have more links on the Internet but also to increase your total SEO rating. Secondly, blog posts may assist you with SEO overdriving your website.
Something else amazing about a blog? In theory, you have a loudspeaker and a platform to discuss your product. It provides you an opportunity to get playful and write more on your items, which would be featured in your shop.
Optimise Checkout Process.
You’ve been staring at something on a website to buy for a while, add it to your cart, and then… completely abandon the purchase. Whatever the reason, we’ve all been there and it happens often. For the online store owner, this is a real bummer, but one thing you can do to help the “second-guess” shoppers that abandon their carts is to make the checkout process as simple as possible for them.
Don’t Distract clients.
Think of your product page as a huge funnel, and you put clients at the top and hope to find them out from the bottom of your payment page. You punch a hole in this funnel every time you attempt a distraction. Some things you could believe are a good idea here, but are more likely to lower your sales by distracting:
When trying to convert your customers to sales, try to keep these items to a minimum or on the front page of your site, to reduce the number of distractions.
Impress New Customers with an Amazing Follow-Up Email
Whether you meet with sales reps or speak with customer support, you’ll find out very quickly that only a small number of companies send follow-up emails. Research, which is based on 1,000 companies, found that less than 3% of all companies send a follow-up email to their prospects or customers. if you want to stay in business you need to let your clients you are there to here for a long time. built that relationship with your client, your competition failed to maintain.
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