Online marketing was just a fresh and innovative form of marketing at one point. This opened up a modern form of media for the commercialization of products and services. Yet the value of digital marketing seems to be another phenomenon in just the last couple of years.
It’s become a critical aspect of what an organization is through its clients.
It’s not enough to have a website or run an un-focused ad campaign anymore. Don’t you have streamlined digital marketing policies that work with your company? Time is working against you because of it.
As the Internet is getting integrated with everything we do online, The value of Digital market become more crystal clear.
Here are some compelling reasons why you need digital marketing:
1. Cost-Effectiveness to the Brand
Saving money is a primary objective of any business or brand, here is when digital marketing plays a very excellent role in boosting your brand by providing recognition to a wider audience, because of its user-friendliness and adaptability which has lead to saving a lot of money. And where on the other hand traditional advertising is a lot more costly and also can’t make out the reach of your advertisement, plus leading to higher costing.
2. Mobile Friendly
Has digital marking makes use of the internet to connect to its target users, it becomes much easier to target any user on the tip of their finger at any given point of time, and makes it very much effective in making a positive impact on the audience. Unlike before where users had wait for a newspaper to arrive the next day to see what new in the market and then go and make purchases, now because of digital advertising the purchase is instant.
3. Instant Evaluation
In the early time’s evaluating ad campaigns would take months together, but the cause of google analysis and email marketing software’s like MailChimp it gives us instant report evaluation, as well has had the option to create two email copy of the same ad, plus get to see which of the copy is more effective on the audience on the spot immediately.
4. Business growth
Digital Marketing offers the system to compete against significant companies to drive an equal share of targeted traffic to small & medium businesses. It provides them with the necessary resources to pursue sales & marketing processes that have traditionally been limited to large companies and can interact with diverse customers, locally or internationally, successfully..
5. Better customer service
Digital marketing is not only about attracting customers, it also about retaining them. Customer grievances get solve immediately with the help of digital marketing. For example first where a product or service was dissatisfactory the customer and to wait to get it to solve, now cause of availability of the internet the problem is solved with the click of a button.
6. Immediate action
For example, your business has put up ads on the internet, and your customers is searching for a product and also like it , and click on it immediately, so provides with instant revenue and well as a customer
7. Mixed media
The internet is not fixed, different types of content can be posted such as photos, videos, audio, and hence digital marketing creates a greater impact than any type of PR. Nowadays Facebook, Twitter, Instagram are also used to target audiences and they are considered mixed media cause of their wider-reaching ability.
8. Best Return on investment
Let’s say your Business invested rupees hundred in one digital marketing ad. So if the ad reaches 100 people and 50 people buy the product. The money that you invest gets doubled. And you get a lot of savings which you can use for some other digital marketing campaigns.
9. Pay for Clicks only
you only pay for the number of times the target audience clicks on your ad. Hence make digital marketing affordable. Hence in this option, you save a lot of money
10. No wastage
Cause everything about digital marketing is about going digital. It doesn’t put a strain on the resource nor leads to wastage. Where if printed ad campaigns would fail leading to wastage of paper, toner, etc . so going digital is the best way to avoid wastage.