In digital marketing in 2010, everything was much easier. There were only a few Smartphones available, and all you had to do was decide to open a few websites. Forward by 2020, you have thousands of choices and sites for just about any given product.
The digital space has just arrived where potential customers are testing your product based on your website and your digital marketing efforts. You can bet they know everything about your company’s style before they touch you.
For the past decade, the digital marketing industry has had to adapt to technology and human-device interactions. So, without further ado, let’s take a closer look at how digital marketing has changed and why over the past decade.
GROWTH OF SOCIAL MEDIA
In just ten years, however, it has moved from a place where you can connect with your friends and relatives, to a media outlet where we can brand ourselves and our businesses.
CONTENT MARKETING HAS BEEN TURNED INTO AN EXTRAORDINARY BLOG
It’s surreal that for only a decade or more, there weren’t many podcasts or videos. Initially, content marketing emerged as a decorative expression for blogging. However, content marketing has become too much.
The way content is delivered by products is not the only thing that has changed in the world of content marketing. Content types have also appeared.
Content marketing has changed because the way users engage with online content is constantly changing. People use a variety of communication apps, and some content is expected from products across the niche.
When we consider marketing today’s content, we should think about the food that goes to people on the go. People are busier than ever, and they need content that can be integrated into their solid systems.
SEARCH ENGINE OPTIMIZATION HAS INCREASED
Just a decade ago, SEO was a very different practice than we are used to today. Back then, there was nothing Google could do to eliminate the focus on keywords. However, things changed with the Panda update in 2011 when Google finally wrote Black Hat SEO strategies.
The Panda revival has begun to reward companies that cater to their audience. SEO is all about content, and companies that publish excellent content achieve high levels of Google.
Local search has also become one of the most important SEO factors in the last decade. With Google Pigeon’s update in 2014, local search has been redesigned. Google has started rewarding websites that have performed more profitably than competitors in local SERPs. That has also improved location-based search and location-based browsing.
In 2014, Google algorithms also began prioritizing HTTPS websites. As encryption ensures data integrity, and user privacy information, HTTPS has become a good part with a high level of search in Google SERPs.
Today, a secure website means users will trust you, and Google will rank you better, which will increase your SEO
DIGITAL PR HAS AMAZING POWER
HOW WILL DIGITAL MARKETING LOOK LIKE IN 10 YEARS
In the 18th century, magazines came into existence. Advertisements and billboards soon followed. Then there are telemarketing, radio, and television commercials.
Digital marketing skipped and took its first crawl in the 1990s. Within two decades, the industry was growing rapidly.
In 2018, we were at the crossroads of digital marketing.
Today, getting involved in digital advertising is like playing a video game.
You think you’re on the right track, so hey! The game takes a sudden turn, and you are left to find out what tools in your arsenal will help you get to the next level and win the game.
By 2031, the strategies and practices we use today will feel like a distant land.
So, what will digital marketing look like in the next decade? Let’s make some predictions.
VOICE SEARCH WILL BE COMMON
The future of digital marketing will not focus solely on mobile search. The concept of voice search is already gaining momentum, and you will continue to do so.
Tens of millions use smart devices like Amazon’s Alexa and Google Assistant. Our cars and our smartphones just don’t let us do voice search on the go. By 2020, 50% search will be by voice.
So, we will not end up talking too much on our smartphones and smart devices. As technology improves, we will be able to order more complex searches. Virtual assistant failure and misunderstandings are more likely to occur. Upload times will be faster and the user experience will be completely improved.
So, the question is to be asked, what else does this mean for future digital marketing strategies?
DIGITAL MARKETING WILL MAKE VOICE SEARCH
As mentioned earlier, mobile design will be very focused in the coming years. That digital marketers take advantage of voice search will be up to them.
Voice search can take a huge toll on certain industries, which means it will only attract digital marketers focused on those industries.
Local businesses are likely to benefit greatly from voice search. They will continue to use SEO to increase their local search rankings. Customer reviews will still weigh in on the future, too.
However, there are other digital marketing predictions that we can apply to large and small businesses.
LONG-TAIL KEYWORDS & VOICE SEARCH USAGE
Conversation keywords, long tail will be great for voice search usage. The content we create will require more attention to longer keywords. Learning how to measure yourself naturally will bring challenges to advertisers.
Voice search is likely to surpass text search over the next decade.
VIDEO CONTENT HAS ALREADY BEGUN
People like to watch videos. If you need more confidence, consider this…
Video content will reach 80% of web traffic by 2019. More than half of consumers are likely to buy something after watching the video. Therefore, it is not surprising that 87% of digital marketers jump to video content.
There is already YouTube, but other social media platforms have made it easier for you to create and distribute videos.
They have also made it easier for companies to bring in their audience. Users can find videos on Instagram and Facebook by searching for relevant hashtags. They can even share content by re-posting or tagging people, but more social media over time.
In the meantime, what does all of this mean for future digital marketing strategies?
It means that video content may take precedence over written content, if not already. This will not only mark a major change in the way we process data. There will also be a change in the way advertisers attract targeted audiences.
DIGITAL MARKETING TOOLS AND AI WILL BE HIGHLY IMPROVED
There are already tools available that can measure a website backlink profile. With this type of profit, websites can see where they stand next to the competition.
These types of tools can measure the quality of a link, and help websites filter out broken links. These research tools are already growing and developing rapidly. So, 5-10 years from now, they may be much better at reducing quality links.
Digital marketing tools can also tell us more about our future audience. Digital marketers will be able to improve their SEO metrics and strategies.
Artificial intelligence will also help marketers better analyze their audiences. They will not only expand the product, but also improve user experience, too. Chatbots and custom product recommendations are already growing rapidly in e-commerce.
In short, long-form content has a place in the future of digital marketing. Research tools and AI will improve the way we interact with customers online.
WHAT INSIDERS SAY ABOUT THE FUTURE OF SOCIAL MEDIA
Social media marketing in particular has grown in popularity. After all, about 70% of adults in the United States agree to use Facebook every day.
The fact is, though, that communication has been the subject of much recent research. Does the future look bleak or hopeless?
Here’s a rundown of what top experts predict the future of communications, and how you can benefit from this B2B and B2C marketing strategy in the coming months.
ORGANIC REACH WILL DIE
Another big prediction about the future of social media is that physically reaching your followers on Facebook will be impossible.
According to research, even if your Facebook page has half a million likes, your natural access can be close to 0%.
This is not good if you are a public marketer with how many followers you have.
According to Facebook, much of the content published on this platform each day becomes a great choice as to where it puts you in the user feed. Social media is all about making sure that any content from a user’s feed is as relevant to them as possible.
It is clear that Facebook is increasingly becoming a paid advertising and marketing platform, and as time goes on, you will see more and more of this.
ISSUE OF TRUST
We cannot fully discuss the future of social media without pointing a finger at the room in social circles: a decline in trust.
Recently, Mark Zuckerberg took to television in a major attempt to restore consumer trust in his company, Facebook.
During an interview in November 2018, he was asked why he did not hide anything about the attack on the Russian Trolls on social media.
He was also monitored for his company’s use of user data. Many consumers ask, “Does Facebook use my data to determine what I should see in my news feed?”
Zuckerberg made it clear during a recent interview that he had not planned to resign as Facebook board chairman despite being called up.
And remember that since Facebook is the king of communications, what affects you affects other social media platforms as well.
So, your question is, how can you build trust with your company’s audience while using the dubious Facebook platform?
SHORT-TERM PUBLIC MARKET MARKETING FORECASTS
It’s hard to say where the social media will be in ten years. Chances are it will be very attractive and escape as it is now.
In the next few years, a simple prediction can be made. Digital marketers will look to Generation Y and Z more than any other generation, and they will do so through social media, which is the generation most active.
The way we tell stories on social media is also changing. The Brands focus on telling stories that not only affect their audience. They look to deepen their products with heartfelt, emotional stories.
Let’s take a look at some of the steps you can take to succeed in today’s digital marketing world.
ARE YOU READY FOR THE FUTURE OF DIGITAL MARKING?
Marketing has been around for centuries, but it was only in the last 20 years that digital marketing has emerged from what it is today. In many ways, its growth has only just begun.
The future of digital marketing is fast approaching and only available. What are your current digital marketing strategies? How will they cope with the predictions of digital advertising we see?
Let us help you find out how you can improve your digital marketing strategies. Going forward, you will be able to manage an ever-changing industry with all its pros and cons.